The Yale New Haven Health and Greenwich Hospital Brand
Last spring, Yale New Haven Health introduced a new visual expression of our brand that has been rolled out across all our hospitals and Northeast Medical Group. Now it’s Greenwich Hospital’s turn. This refresh of the Greenwich Hospital brand reflects the value of our collaboration with Yale New Haven Health and supports our hospital’s strategic vision. Patients and consumers have told us that they want locally-provided care delivered through well-respected and recognized health systems. We want our brand to reflect that we deliver all of that and more.
We are proud to be a part of Yale New Haven Health and we are proud to be a big part of the Greenwich community. Our new brand represents everything we do to improve the health of our community which is why the emphasis on the word “health” really stands out to me. Today, we are as much about keeping people healthy as we are about treating patients when they are sick. It also means that when you visit any of our system hospitals, you will have access to the resources and expertise of the entire health system.
The next time you walk into our facility, while our look will be slightly different you will still be warmly greeted with “Welcome to Greenwich Hospital” and you will always receive the Greenwich Hospital experience of safe, excellent patient care.
To learn more about Yale New Haven Health, we invite you to experience our brand of optimism.